COURSE
Digital Marketing
Digital marketing is the practice of promoting products, services, or brands using digital channels and technologies. It includes many strategies and tactics designed to reach and engage target audiences through online platforms and devices. The main goal of digital marketing is to drive brand awareness, increase website traffic, generate leads, and eventually convert these to sales.
Why Digital Marketing for The Restarter?
The world is increasingly becoming digital, and businesses rely on effective digital marketing strategies to reach their target audience and achieve their goals. By mastering digital marketing, The Restarter can help businesses thrive by increasing online visibility, driving traffic, and generating leads and conversions. This skill is in high demand across various industries and offers ample opportunities for freelance work.
Learning in 6 - 9 Months
The digital marketing course is designed to be completed within 6 months, providing a comprehensive understanding of the core components and strategies of digital marketing. This timeframe allows you to quickly gain the knowledge and skills needed to start your career in this field.
Steps to Starting the Learning Journey
1
Introduction to Digital Marketing
The course begins with an introduction to the fundamentals of digital marketing, including the various channels, tactics, and metrics involved. The Restarters gain a solid understanding of the digital marketing landscape and its impact on businesses.
2
Search Engine Optimization (SEO)
The Restarters dive into the world of SEO, learning how to optimize websites for search engines, conduct keyword research, and develop strategies to improve organic rankings. They understand the importance of on-page and off-page optimization techniques to drive targeted traffic.
3
Social Media Marketing
The course covers social media marketing strategies, including platform selection, content creation, community management, and paid advertising. The Restarters learn to leverage social media platforms to build brand awareness, engage with audiences, and drive conversions.
4
Content Marketing
The Restarters explore the power of content marketing, understanding how to create compelling and valuable content that resonates with their target audience. They learn about content planning, creation, distribution, and measurement, using content as a tool to attract, engage, and convert customers.
5
Email Marketing & Automation
The course introduces The Restarters to email marketing, teaching them how to build and nurture email lists, create effective email campaigns, and leverage automation tools. They learn to craft engaging email content and implement strategies to drive conversions and build customer loyalty.
Work and Freelance Opportunities
With digital marketing skills, here are some jobs you can do and their job titles.:
Social Media Manager
Managing social media accounts, creating, and curating content, and implementing strategies to grow engagement and drive conversions for businesses.
SEO Manager
Offering expertise in search engine optimization, conducting website audits, optimizing content, and helping businesses improve their organic search rankings and visibility.
Content Creation & Copywriting
Providing content creation services, including blog posts, articles, website copy, and email newsletters, to help businesses establish their online presence and engage with their target audience.
Restarter is a project that helps the chronically unemployed find or create meaningful work in the technology field in 60 – 120 days. We offer curated and tailored information technology training programs that allow the restarter to find in-demand work, allowing you to regain control and agency.
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